China Sourcing & Operational Advisory
On-the-ground China sourcing & operational insight for PE and international businesses.
WHY US WHAT WE DO INDUSTRIES WE SPECIALIZE IN CLIENT RESULTS SOURCING EXPERTISE FOUNDER BIO CONTACT

WHY US

With over two decades of on-the-ground experience, we support international businesses in navigating Asia’s operational and strategic challenges.

WHAT WE DO

Sourcing & Supply Chain Management

Market Entry & Growth

M&A Advisory

INDUSTRIES WE SPECIALIZE IN

Automotive Beauty Consumer Products Chemicals Electronics Food & Food Packaging Healthcare Industrial Private Equity Retail

CLIENT RESULTS

Supply Chain Sourcing Projects

  1. Led all introduction/transfer projects of a healthcare/medical device business to China facility, coordinated the communications and coordination between China and oversea locations. Increased localization percentage on 3 major projects (RF amplifier; CT power amplifier; ultrasound cart) from 6%; 40%; 8% to 44%; 80%; 60%. Overall material cost reduced by 8% excludes transportation cost. Helped China factory increased volume 10 times within 1 year.
  2. Led development of diversified supplier base of an industrial casting business in similar process technology as the US business as well as augmenting the US business with new processes with Chinese suppliers, driving additional contract wins across multiple customer account.
  3. Led the search, qualification and negotiation process of component vendors for a heat exchanger manufacturer resulting in multi-year significant contract win with a Fortune 100 customer.
  4. Enhanced the supply base by collaborating with specialized GPS tracker suppliers for a European lone domain enterprise.
  5. Delivered premium interior and exterior auto accessories, boosting market share for an international automotive company.
  6. Managed the process to search and secure second source for raw material and finish goods for a luxury goods business resulting in 30%+ savings annually.
  7. Established a reliable supplier network for a seasonal decoration retail business, significantly reducing product development time.
  8. Successfully sourced and developed suppliers for a promotional products company, enabling them to maintain partnerships with a renowned baseball team.
  9. Optimized the supplier network for a sewing brand by identifying and onboarding high-quality manufacturers to enhance their supply chain efficiency.
  10. Expanded a motor importer's market presence by introducing additional distribution channels, significantly boosting their competitiveness in the US.
  11. Delivered 20% cost savings for a healthcare business by sourcing and developing cost-effective plastic injection molding suppliers.
  12. Assisted a European consulting firm in securing suppliers for their water treatment client, contributing to a successful tender win.
  13. Managed RFQs and comprehensive market research across Vietnam, Malaysia, Thailand, and Indonesia for a U.S. chemical company, aiding in strategic decisions for new facility location.
  14. Identified and cultivated suppliers for a U.S. sports equipment and fitness business.
  15. Executed extensive material sourcing initiatives in India for American clients.

China Market Research & Growth Projects

  1. Performed market research for an artificial turf manufacturer and competitive analysis of Chinese manufacturers selling products in the US.
  2. Analyzed China market for potential market entry of an existing specialty apparel business.
  3. Established and nurtured relationships with Chinese distributors, acting as a liaison for their commercial operations in China.
  4. Delivered market insights on healthcare products for a European consulting agency.

Acquisition Projects

  1. Assisted a business in performing due diligence of Industrial business China subsidiary, resulting in a timely and efficient deal process.
  2. Served as China liaison to a business in the sale of the China subsidiary to a China public company.
  3. As an Acquisition Advisor for an Automotive business, supported China market expansion initiatives.
  4. Supported due diligence processes for China suppliers across diverse sectors including Beauty, Online Retail, chemicals, and Food industries.

SOURCING EXPERTISE

  1. Mechanical Parts: Machining, various kinds of castings, sheet metal, forging, injection molding, blow molding etc.
  2. Mechanical Finished Goods: Heat exchanger, Water Treatment Equipment etc.
  3. Electronic Components: Active & passive components
  4. Electronic Products: Computers/Notebooks, Commercial printers/scanners, Medical devices(CT,MRI, Ultrasound carts, Medical carts), Industrial motors , Industrial fans, GPS trackers, RV accessories, Probes etc.
  5. Textile: silk, wool, fabric, apparel, tarp, carpet, artificial turf, quilt, pillow, duvet, bed skirt, home decoration products etc.
  6. Promotional Products: Stress ball, neck pillow, sunglasses, necklace, backpack, wireless speaker etc.
  7. Sewing Products: Thread, pin, needle, seam ripper, scissors, sewing basket etc.
  8. Food & Food packaging: Sausage and its packaging, protein food packaging etc.
  9. Seasonal Ornaments (Glass & MDF & textile)
  10. Chemicals
  11. Beauty/Personal care Products and packaging
  12. Sports Equipment & Fitness Products
  13. Furniture
  14. Others

FOUNDER BIO

Rosaline Li is a Shanghai-based Asia Operating Consultant with over 22 years of on-the-ground experience across manufacturing and consumer sectors. Her work spans Asia-based sourcing execution, supplier vetting, cost optimization, product scale-up, and M&A execution and value-creation initiatives throughout the deal lifecycle, with particular emphasis on margin sustainability and operational resilience.

Rosaline previously served as China Liaison & Sourcing Manager for Keystone Capital, a Chicago-based private equity firm, where she led Asia-side sourcing, commercial diligence, and acquisition initiatives for numerous U.S.-based portfolio companies. Her efforts led to cost reductions, revenue growth, and the establishment of strategic supplier partnerships, securing multi-year contracts with Fortune 100 and 500 companies.

Prior to Keystone, Rosaline worked with U.S.-based companies including Analogic and Eastman Kodak, supporting China localization, supplier transition, and manufacturing readiness for complex industrial and technology products.

Rosaline partners directly with deal teams to surface Asia-side risks early and transform sourcing execution into durable EBITDA improvement. Her hands-on approach enables faster diligence, clearer cost visibility, and durable margin performance.

Rosaline earned BBA in marketing from Bohai University, China. Certified Logistics Engineer from China Federation of Logistics & Purchasing (CFLP), TÜV-Certified Internal Auditor for ISO9001 and ISO13485.

PHOTO HERE

CONTACT

✉️ shanghai@auspicious-consulting.com

📍 Shanghai, China

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